The new collection

Three scents. One story.

More than a scent. It's a presence.

Extrait de Parfum in three signatures: Krave, Obsessed and Ascend. Poured into a 50 ml bottle and delivered to your door.

  • Free delivery from Rs 3,000
  • Cash on delivery
  • 100% original
  • Extrait de Parfum
  • 50 ml bottles
  • Buy 2 perfumes, get the kit free
  • Cash on delivery
  • Delivery in 3 to 6 days
Offers on now
  • Save up to Rs 500

    Sale prices on all three

    Krave, Obsessed and Ascend, each a 50 ml Extrait de Parfum. Buy any 2 and the Discovery Kit is free.

  • Free kit worth Rs 999

    Buy any 2 perfumes, get the Discovery Kit free

    Pick two 50 ml bottles. Two of the same counts too. The kit drops to Rs 0 in your cart.

  • Try all three for Rs 999

    The Discovery Kit holds a 5 ml tester of Krave, Obsessed and Ascend. Wear each one, then choose your full bottle.

    The Sefra Discovery Kit, three 5 ml testers, on black marble
  • Save Rs 400

    Krave, the scent you crave

    Saffron and jasmine over amberwood, ambergris, cedarwood and fir resin. Unisex, 50 ml.

    Rs 2,799Rs 3,199

  • Cash on delivery

    Free delivery on orders from Rs 3,000

    Below that, delivery is Rs 250. Orders arrive in 3 to 6 days across Pakistan, and you pay when your parcel arrives.

    Six white Ascend boxes stacked on black marble
The collection

Choose your signature

Three Extrait de Parfum scents, each with its own mood. Start with the one that sounds like you.

Krave
Unisex

Krave

More than a scent. It's a presence.

Extrait de Parfum50 mlLong lasting

  • Saffron
  • Jasmine
  • Amberwood
  • Ambergris
  • Cedarwood
  • Fir resin
Rs 3,199Rs 2,799
Explore Krave
Obsessed
Unisex, for him and her

Obsessed

Impossible to forget.

Extrait de Parfum50 mlLasts 7 to 8 hours

  • Bergamot
  • Blackcurrant
  • Pineapple
  • Birch
  • Patchouli
  • Jasmine
Rs 3,499Rs 2,999
Explore Obsessed
Ascend
For men

Ascend

For men, bold and refined.

Extrait de Parfum50 mlLasts 10 to 12 hours

  • Citrus
  • Lavender
  • Cardamom
  • Violet leaf
  • Sandalwood
  • Amber
Rs 3,299Rs 2,799
Explore Ascend
The Sefra deal

Buy any 2 perfumes. Get the Discovery Kit free.

Two signatures, three to try.

Choose any two 50 ml bottles from the collection and the Discovery Kit is yours, worth Rs 999: a 5 ml tester of Krave, Obsessed and Ascend to wear, share or gift.

  1. 1Pick any 2 perfumes. Two of the same counts too.
  2. 2Add the Discovery Kit. Your cart shows the button the moment you qualify.
  3. 3The kit drops to Rs 0 automatically. Pay on delivery.

One free kit per order, while stocks last.

In motion

See them in motion

Tap the speaker to hear the sound. Tap the name to open the scent.

On camera

Unboxed by our customers

Our customers filmed their Sefra from the first look to the first spray. Tap the speaker for sound, or open a video full screen.

7 customer films
  • Customer review
    I used Sefra before, so I came back for my family's wedding. He ordered it from Faisalabad on Instagram.
  • Customer review
    After opening the packaging I was actually impressed. Try all three, then decide which one suits you best.Discovery KitDiscovery KitRs 999Shop
  • Customer review
    It looks so classy and well presented, and I really liked the fragrance. You just crave that scent.KraveKraveRs 2,799Shop
  • Unboxing
    How I smell like: Obsessed.ObsessedObsessedRs 2,999Shop
  • Customer review
    Packaging was impressive. Its projection is good and long lasting. Keep it up, with wonderful quality.KraveKraveRs 2,799Shop
  • WhatsApp review
    Obsessed boht achi lagi. Baki 2 bhi achi ha but Obsessed is the favorite one.Discovery KitDiscovery KitRs 999Shop
  • Voice note
In their words

What customers say

  • WhatsAppKrave
    Sir fragrance achi ha long lasting ha sir ma salary per discovery kit ki b payment karo ga or ik kit ma khud a kr la kr jaon ga

    Customer message

  • WhatsAppAscend
    the scent is wonderful & long lasting. The packaging is also very high quality

    Customer message

  • InstagramDiscovery Kit
    your perfumes are too good lasting is wow

    Customer message

  • InstagramAscend & Obsessed
    Bht achy lgy mujhe dono perfumes.Ascend to bht hi pyaara hai! Aur dono ki scents bhi sach ma bht outclass hein

    Customer message

  • InstagramObsessed
    Highly recommended! Their lasting is just wow

    Customer message

  • WhatsApp
    Absolutely in love with their fragrance! The scent is so luxurious and elegant, and the projection is amazing. I got so many compliments. Definitely worth every penny!

    Customer message

  • WhatsApp
    In love with their Krave perfume,Amazing lasting

    Customer message

  • Instagram
    The lasting of perfumes are just too good in love with their collection

    Customer message

  • Instagram
    I'hve tested all three perfumes and they are absolutely amazing! The longevity is incredible, it lasts for around 10-12 hours.Highly Recommended from my side

    Customer message

  • WhatsAppObsessed
    Obsessed boht achi lagi. Baki 2 bhi achi ha but obsessed is the favorite one. Good experience with you.

    Customer message

  • Instagram
    I've personally tried it, and the fragrance is absolutely amazing. Long-lasting, elegant, and truly worth experiencing. If you love a premium scent, Sefra is definitely worth trying.

    Customer message

  • Instagram
    sir your fragrance is too much good I received my parcel, fragrance stay 8 to 9 hrs

    Customer message

  • InstagramKrave
    Received my parcel today. I want to share my experience. Packaging was impressive and it is beautiful masculine fragrance, best for winter. Its projection is good and long lasting. Keep it up, with wonderful quality.

    Customer message

  • WhatsApp
    I received my parcel nyc and I smell this fragrance and use it its long lasting and also its packing is so good

    Customer message

  • WhatsApp
    Really loved both perfumes! The fragrance is amazing, long-lasting, and feels really premium. Definitely worth trying!

    Customer message

The original messages, as our customers sent them

Customer message
Recognition

Trusted and recognised

Sefra has been recognised on stage and on Daraz.

The Rising Star of Pakistan trophy from Volunteer Force Pakistan
Award

Rising Star of Pakistan

Presented by Volunteer Force Pakistan at the Transform Pakistan Conference.

Award

Daraz Super Seller

Honoured with the Super Seller award on Daraz.

Receiving the Rising Star of Pakistan award on stage The Sefra team on stage with the award
From our warehouse

Packed by hand, sent across Pakistan

Every order leaves our Faisalabad warehouse checked, boxed and sealed in a Sefra gift bag. This is what a normal day of packing looks like.

  • 01Checked and boxed in Sefra packaging
  • 02Sealed in a gift bag, ready to give
  • 03With you in 3 to 6 days, cash on delivery
Orders packed for dispatch
Discovery Kits going out
Not sure where to start?

Find your scent

Pick the mood you are in. We will point you to the bottle.

Krave
Unisex

Krave

Saffron and jasmine open into amberwood, ambergris, cedarwood and fir resin. Deep, warm and made for anyone.

Notes Saffron, Jasmine, Amberwood, Ambergris, Cedarwood, Fir resin

See Krave, Rs 2,799
A hand holding the open Discovery Kit
Three 5 ml testers: Krave, Obsessed and Ascend
3 × 5 mlKrave · Obsessed · Ascend
Discovery Kit

Try all three first

Explore. Experience. Decide.

Three 5 ml testers in one black box: Krave, Obsessed and Ascend. Wear each one for a few days, then pick your full bottle.

  • Krave5 ml, unisex
  • Obsessed5 ml, unisex
  • Ascend5 ml, for men
Why Sefra

Made to be worn, easy to get

01

100% original

Extrait de Parfum in a 50 ml bottle. Every bottle is 100% original.

02

Three signatures

Krave and Obsessed are unisex. Ascend is made for men. Pick the mood that sounds like you.

03

Buy 2, kit free

Add any 2 perfumes and the Discovery Kit to your cart and the kit drops to Rs 0. No code needed.

04

Delivered to your door

Free delivery on orders from Rs 3,000, otherwise Rs 250. Arrives in 3 to 6 days. Pay cash on delivery.

Good to know

Questions, answered

How long does delivery take?

Orders arrive in 3 to 6 days.

How much is delivery?

Delivery is Rs 250. It is free on orders from Rs 3,000.

How do I pay?

Cash on delivery. You pay the courier when your order arrives.

How does the Buy 2 deal work?

Add any 2 perfumes to your cart (two of the same counts too), then add the Discovery Kit. It drops to Rs 0 automatically. One free kit per order.

Which scent is for whom?

Krave and Obsessed are unisex. Ascend is made for men.

What size are the bottles?

Each scent comes in a 50 ml bottle of Extrait de Parfum.

Find the one that feels like you

Krave, Obsessed, Ascend

Buy any 2 perfumes, get the Discovery Kit free. Free delivery from Rs 3,000. Cash on delivery.

Shop the collection